The Industrial Designs of Dieter Rams

Dieter Rams

Do a survey with product designers of who they think the most influential industrial designer is of the 20th century, and the consensus will undoubtedly be Dieter Rams.

Rams is the brilliant mind behind Braun’s streamlined and user-friendly electronic gadgets. His designs also influenced Apple’s product designer Jony Ives.

Rams explained his design approach in the phrase “Weniger, aber besser” which translates as “Less, but better”.

Below are a few of his creations.

Braun PC 3-SV Record Player

Braun PC 3-SV Record Player


Vitsow Shelving System from Dieter Rams

Vitsow Shelving System


620 Chair Program

620 Chair Program


If you’d like to discover more of Dieter Rams’ designs, you can watch the compelling documentary Objectified online now.

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