Do a survey with product designers of who they think the most influential industrial designer is of the 20th century, and the consensus will undoubtedly be Dieter Rams.
Rams is the brilliant mind behind Braun’s streamlined and user-friendly electronic gadgets. His designs also influenced Apple’s product designer Jony Ives.
Rams explained his design approach in the phrase “Weniger, aber besser” which translates as “Less, but better”.
Below are a few of his creations.
Braun PC 3-SV Record Player
Vitsow Shelving System
620 Chair Program
If you’d like to discover more of Dieter Rams’ designs, you can watch the compelling documentary Objectified online now.