Like most businesses, you want to keep the qualfied leads coming in and the pipeline full. One of the most proven ways is through permission-based email marketing.
According to Email Expert, the ROI on email marketing is $44.25 for every $1 spent. Global consulting firm McKinsey & Company claims email is almost 40 times better at acquiring new customers than Twitter and Facebook.
Pretty hard to ignore those numbers.
So here are a number of fresh resources available to help you leverage your list of subscribers and boost your outreach efforts. Check out the following selection of email tools to see which ones can increase your marketing ROI:
If you’re not already, get educated on email marketing. Email University offers a helpful marketing course for businesses. Learn how to use email marketing ethically and professionally so you can be compliance with laws and standards. Improve your outreach skills in numerous areas including traffic generation and metrics analysis.
Email Hunter lets you discover company email addresses. Enter a company URL and uncover a variety of email addresses you can use for marketing outreach (using best practices and in accordance with CAN-SPAN standards). With Email Hunter, you can find email addresses for suppliers, sales leads, or even your competitors.
EMAIL FOOTER APP
Make your missives more memorable. Email Footer App lets you add custom contextual footers to your outgoing emails. Choose from a variety of templates and add data-rich footers to each communication you send.
Email Insights lets you monitor your competitors’ email marketing techniques. Uncover everything from their scheduling practices to their newsletter formats. Track data in real-time and create actionable reports your team can use to out-sell the competition.
Will you be using any of the above-listed email resources to increase your business’ sales opportunities?
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