How to Make a Name for Yourself
Naming a business is as much of an art as it is a science, but there are a few guidelines to consider when dreaming up your next big venture. Find out what they are…
How to File For a U.S. Patent
Invent a gadget that will change the world? Before you do anything rash, you’ll want to read this primer on filing for a U.S. Patent. Read more.
Four Ocean Power Technologies of the Future
Humanity must “use the force” of the oceans to meet tomorrow’s global energy demands. Here are the four most promising ocean power technologies.
Choosing New Office Space? 5 Things to Consider
If you’re thinking of moving into a new office space, don’t take any chances. Be sure you’ve got these five things covered. Find out what they are.
Business Strategy: Blue Ocean vs Red Ocean
There are really only two kinds of markets, Blue Ocean and Red Ocean. Find out what they are and which one is better for your business. Read more.
Resonant vs. Dissonant Leadership
There are two basic leadership styles. Each style is great for some situations and lousy for others. Read more.
Don’t Give up on That Product Line Just Yet!
A product can rebound once it enters the fourth (and supposedly final) stage of its life cycle. Find out about the fifth stage.
Jerry Seinfeld on Advertising
A video of Jerry Seinfeld’s surprising and very funny Clio Acceptance Speech. A must watch.
Zen and the Art of Machine Maintenance
A Zen Master’s perspective that could benefit anyone, especially those who do maintenance and repair.
Create and Sell a Product Fast
A lesson on how to predict a trend and capitalise on it, without spending a lot of time or money.
